Many shoppers, women in particular, have said the scanner results are helpful. Men and shoppers with hard-to-fit sizes have had more challenges. And the company has had some operational hiccups.
One shopper at Cumberland Mall received 20 matches after being scanned, but learned that one store no longer carried the jeans recommended. Another recommendation was for jeans at the Gap, but the Cumberland Mall location closed earlier this year. The scanner at Perimeter Mall is currently out of service, and according to Slaton, has to be replaced with a new machine.
“You kind of caught us with our pants down,” said Slaton when asked about the issues. “There are some things we have to work through. Our partners may close down places in the mall…and fashion is ever-changing. Is that a broken piece in our system, no. Is it a sign of the times? Yes.”
A Me-Ality demonstration at Cumberland Mall attracted a number of shoppers last week including Angelique Brown, 19, of Powder Springs. She admitted to being a little confused. “I thought I had to pose in it,” Brown said. “It was very awkward because I didn’t know what was going on.”
Brown ended up with nine suggestions for jeans including brands such as American Eagle, DKNY jeans, Blue Asphalt and White House Black Market. Unlike some visitors, she wasn’t surprised by her sizes, which were mostly size five. “I’m skinny, but I have a little curve, so it was understandable,” said Brown who usually wears anything from a size zero to a size three.
She is planning another trip to the mall this week to test the results. “I am looking forward to trying it. I feel like every female should know their shape and what size they are,” Brown said. “Some women go by what they see on the scale, but what they need to go by is what shape they are.”